2014 01 29

Change of company's Components Division strategy

sale_large.gif (thumb, 227x161)Jurby WaterTech International's warehouses conduct complete sale of water treatment components. The discounts are up to 70 per cent.


Jurby WaterTech International has never held a sale on this scale. It must be noted that the cause of unprecedented sale is a shift in strategy of the company's Components Division. From now on, the primary focus will be put on promotion of products the company manufactures.


According to Evgeny Kiselev, Director of Components Division, this sale is connected with the repositioning of Components Division of the company. "In the first place, we are manufacturers of water treatment components; therefore, a decision was taken to focus our efforts and attention on promotion and sale of the own-brand products. We reached the level when our own products and brands are self-contained and marketable. Our best efforts and all resources will be aimed at essential expansion of a range of our own products and market launch of the new own-brand products", Director says.





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