Philosophy of Jurby WaterTech International

Company philosophy


Our attitude to everything we do is conscious. We set a goal to make a significant contribution to both  the development of our industry and building of ecological human thinking. Our knowledge, expertise and capabilities are aimed at conserving water resources of the planet and concern for one of the core planetary resources.


We treat our team members, partners and customers with mutual respect and trust. Together we achieve great results. We relish the teamwork and are proud of our achievements.


We offer high-quality products and services and solve real-life tasks and problems rather than create them artificially. We are sincerely interested in providing our customers with active help not compromising  on matters of ethical principles.


We set agressive and challenging goals and achieve them. We recognize that we live in a unique time when our experience, products and services can improve the living and working conditions of millions of people. We are not afraid to meet challenges and know that it's only those who do nothing that make no mistakes.

Leading by example

We are sure that leading by example is the most efficient management tool .


We take the definition of quality comprehensively. We work on development of quality products that can improve the living standards of every person.

Creativity, inspiration and beauty

Creativity is an integral element of our work. We strive for beauty and aesthetics in everything we do. Our products must be of high quality not only technologically, but they also have to be ergonomic and aesthetically pleasing. We approach each new project with creative inspiration as if it is a new art object. It is important for us to know that a Customer feels inspired of operation of our equipment. Our products are not only reliable, but also of elegant design, that is highly valued by our Customers.


Corporate values

  • Quality. We seek to continuously improve the quality of our performance and products and services we deliver. We will never make a trade-off between quality and revenue.
  • Pride. We are very proud of the work we, our colleagues and the company team at large do. Our work is interesting and also it is beneficial to the society.
  • Integrity. Lies, covering up problems and fear of telling the truth - all of this is the destiny of persons of no character and no principles.
  • Creativity and enthusiasm. We cherish creative initiatives and new ideas. We are open to discussion of even most crazy ideas.
  • Drive for results. Our work always has its outcomes. We evaluate our work on the basis of outcomes achieved.
  • Transparency. All information is available to company staff. Each employee may request any company information, even if this information is outside his area of competence, but is required to perform his duties.
  • Professionalism of employees. Specialist's professional skills and moral qualities are key factors in making decisions regarding the assignment to a certain position in the company. The Company values the spirit of cooperation and pursuit of self-education and professional development. Each employee has opportunities to advance his career.
  • Decency. The Company is guided by generally accepted standards of morality. Honesty, working relationship, spirit of united and cohesive team, mutual aid and fairness are among the basic principles the company applies in its business.
  • Dependability. The company's attitude to its obligations is responsible. We are all sensible of our responsibility for both everyone and the common cause.
  • Fair prices. The Customer's financial results often depend on our decisions. Thus, we try to remain modest and fair even in solving nearly impossible tasks. We do not take advantage of the customer's ignorance and offer reasonable prices corresponding to the level of complexity of the project.
  • Traditions. We respect the company traditions established over the years. We established a whole "school" of professionals, proficient in their field and developed a number of unique solutions and projects in our field. We are proud of our vast experience.
  • Innovation. We exert our best efforts to make our Customers more competitive. The Customers choose us and we are held liable for them. We seek the leadership, always look to the future and try not to lose the opportunities for learning and development.








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